With the holidays and 2022 behind us, it’s time to dive into the new year and new opportunities. At last November’s AAPEX show in Las Vegas, we spoke to many of you who have an interest and are seeing the growing need for eCommerce in your businesses. If we learned nothing else from a worldwide epidemic a few years back, the growth of eCommerce in B2B & B2C has never been more important with the continued race to acquire customers and market share.
As a WHI preferred vendor, Sound Press works with many distributors all over the country, helping them market and sell their products in WHI’s Nexpart B2B platform. We also support clients through B2C eCommerce platforms and digital marketing endeavors.
FROM AUTOCARE.ORG – Transportation industry technicians are essential to the light, medium, and heavy-duty aftermarket – for everything from cars to diesel and collision. There are over 292 million vehicles on U.S. roads that require service, maintenance, and repair. Without this service, there are many risks.
As the majority of post-warranty work is performed in the aftermarket, we have a duty to educate and inform the industry of challenges surrounding the technician shortage and how together, we can overcome this challenge.
Sound Press has long partnered with major automotive parts manufacturers and their distribution networks. GM / ACDelco has been a leader in B2B Automotive Ecommerce, Distribution Networks, Manufacturing, and of course amazing vehicles. With such a broad distribution network, ACDelco needed a way to equip its distribution network with marketing tools to grow sales and connect with end-user customers. Sound Press created innovative ways of selling non-application parts, chemicals, and other products not related to a VIN. Sound Press specializes in B2B eCommerce and creates integrated web tools to increase sales in the B2B space.
For this month’s “What are Distributors doing right?” there is a lot of finally getting serious about a digital brand presence. Some distributors don’t need fancy websites at all. In fact, we’ve built several simple 1-page websites with basic contact info, locations, line card, and log in usually to a B2B eCommerce portal. But it’s still important. It was important 10 years ago, but much more now. Why? Well, there are multi-generational workforces with younger folks looking and searching and connecting in business, and they are digital first.
Along with a respectable website, some of the other digital spokes in the wheel for checking on are your Google My Business – the listing that Google will automatically display on usually your company name search that you had nothing to do with. That is an asset that can be “claimed” by business owners and then edited for correct content, adding pictures, integrating google reviews to your public website, moderating reviews, getting correct hours and locations, and company information on that listing. Other directory listings such as zoom info, yelp, manta, and others can follow suit dynamically picking up so that’s not as high a priority. If you have access to those listings then steward them.
The last area to check on is Indeed and Glassdoor – those hiring reputation pages are important to look at. Especially in this period of labor shortage (or labor willingness), we need to do everything we can to look like a great company to work for. If you need any help with any of this reach out, we do this every day.
Ron is an industry veteran with over 30 years of experience. Ron has sold aftermarket business systems, Electronic Catalog, and eCommerce solutions. Ron has previously worked for companies like OEConnection, PhaseZero Ventures, Solenium Group, WHI Solutions, Everdream Corporation, and Epicor – Formerly Activant, CCITriad, Triad. Ron lives in Tempe Arizona near his daughter and 2 grandchildren. You can email Ron at firstname.lastname@example.org.