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Sound Press Can Help with Email Marketing and Marketing Automation

DID YOU KNOW Sound Press Can Help with Email Marketing and Marketing Automation In the fast-paced world of automotive manufacturing and distribution, staying ahead of the competition requires strategic and efficient marketing efforts. Sound Press understands the unique challenges faced in the automotive industry, and we’re here to support your email marketing and automation strategies.…

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Effective Email Marketing

In the world of automotive distribution, mastering email marketing is pivotal for staying ahead of your competition. Crafting an effective email campaign begins with building a robust and segmented email list.

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Who is at the Table?

The Sound Press team does a fair amount of strategic planning. And given that some of this planning certainly involves $MM we need to do our best due diligence to get it right. Who are we working with in all this? Well, that’s a good question about who is at the table. Ideally, as we…

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Strategic Planning for Growth – Know What Decision Makers Want

At Sound Press, we sure get a lot of projects brought our way. Some are brought by CEOs and Presidents, but a lot of projects are brought by Commercial Officers, CMOs, COOs, Marketing Directors, Sales Directors, Sales Staff, and front line team members. But what projects get the green light? What projects get funded? Well,…

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Strategic Planning – Execution Before Strategy?

With over 23 years of business with so many different companies, we’ve seen a lot of great, and we’ve seen a lot of not-so-great. One of the keys to success that is great, is when we see Strategic Planning for Growth. The context for this is usually growing or adding a business division or initiative…

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ACPN Review – Hanging with the Founders

I remember months ago when Ron Larson, our Director of Sales and long-time industry veteran, said, “We should go to ACPN.” I said, “What is it?” Well, now I know. It’s the data, the industry standards, the categorization, and ACES/PIES, and all the great men and women that make automotive, commercial, and heavy-duty parts possible…

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Automotive Manufacturer ERP Integrations

At Sound Press, we are often the middle consultants on various system integrations. With automotive manufacturers, the main systems we end up discussing are ERP systems, Product Information Management systems (PIMs), Digital Asset Management systems (DAMs), and e-commerce platforms both B2B and B2C. Let’s talk about ERP systems. As manufacturers have business goals, technology is…

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How’s Your Customer Experience?

Customer Experience – Does it really matter? Think about your own experiences shopping whether in person or online. I think you care about your experience, and so do your customers care about the experience they have with your company. Here’s a famous quote from Sam Walton of Walmart – “There is only one boss. The…

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