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Who is at the Table?

The Sound Press team does a fair amount of strategic planning. And given that some of this planning certainly involves $MM we need to do our best due diligence to get it right. Who are we working with in all this? Well, that’s a good question about who is at the table.

Ideally, as we are invited to a seat at the table, we have some C-Suite executives. While company structures differentiate of course, when we talk about 6-7 figure projects, we usually have a C-Suite executive involved. Especially where the hope and expectation is that such initiatives will yield 7 figures plus profit margins.

There are different project planning stages with different individuals, but generally, around the table through the course of a project, we have a Project Manager, or COO, a finance person or CFO, a product manager where applicable, a sales manager or head of sales, an IT relationship such as an IT Manager/Director, or CTO, and a GM or owner or CEO/President. And it’s true, we often see a highly paid consultant in some special discipline involved.

Our goal is to always meet or exceed expectations, but that doesn’t happen by luck or accident. In fact, one business scenario we often see is the “tipping point to profitability” – for example – that place where either a SKU count offering or a marketing investment trends out the ROI positivity leadership is looking for.

Consider who has a seat at your table. The combination of financial backing, goal and vision backing, approvals, and more are often so unique for each company. Find the most efficacious pathway for your business to grow that machines your company’s culture, processes, structure, and vision.

What Manufacturers Are Doing Right

The Importance of Analytics Reporting for Manufacturers

Analytics reporting has become vital for success in the automotive manufacturing industry, where the online landscape plays a pivotal role in consumer engagement. For automotive manufacturers, understanding the impact of digital marketing strategies is not just beneficial; it’s imperative for staying competitive and relevant in a digital-first era.

Whether you’re tracking website, email campaign or social media analytics, one paramount advantage of analytics reporting lies in its ability to measure the effectiveness of online campaigns. By tracking metrics such as website traffic, click-through rates, and conversion rates, manufacturers can assess the performance of their digital marketing initiatives. This data-driven approach enables them to refine strategies in real-time, ensuring resources are allocated to the most impactful channels and campaigns.

Furthermore, analytics reporting provides manufacturers with insights into consumer behavior and preferences. Analyzing data on social media engagement, online searches, and digital interactions allows manufacturers to tailor their marketing messages to resonate with their target audience. This not only enhances brand visibility but also fosters a more personalized and engaging connection with consumers.

In a landscape where digital presence shapes consumer perceptions, analytics reporting is the compass guiding automotive manufacturers toward strategic and consumer-centric decisions. Embracing the power of digital marketing analytics is no longer optional; it’s a prerequisite for manufacturers aiming to navigate the digital terrain successfully and drive meaningful results in an increasingly competitive market.

In The News

Vehicle Suppliers - MEMA Survey Results

Did you know the vehicle suppliers sector employs over 900,000 people compared to the big 3 UAW’s 146,000? Some important statistics in this survey even though the lens was during the most recent UAW strike.

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At Your Service Roofing

At Your Service Roofing came to us with the need to bring them into the digital world in an effort to dive consumer retail business to their roofing company, which has historically relied on insurance leads via door knocking and referrals. Prior to Sound Press, AYS’s digital footprint was non-existent with an extremely antiquated website that provided zero results. Sound Press updated their site to a modern best practice site in design and function. Additionally, we have been working on ongoing SEO, which has generated first page and #1 rankings on valuable keywords in key geographic regions as well as SEM and Social Ads to drive new customers to their business.

“Working with the team at Sound Press has been great for us all around. Not only great people to work with but super professional and deliver great results for our business. When we first began looking at scaling up our roofing business growth, we knew web and digital components were going to be super important, but we didn’t know how to pursue all that. Adam, Rob, Josh, and the team at Sound Press took time to understand our unique business model and built a plan that would allow us to grow involving website efforts, branding work, getting our great customer reviews, and doing some digital advertising. We’re super happy with the results they’ve delivered, and thankful for the business partner we have in them.”

-Chris Zimmerman, Owner, At Your Service Roofing

Did You Know?

We do digital advertising! SEM and SEO!

Did you know Sound Press does SEO and SEM to drive valuable traffic to our client’s websites? Launching a website is only half the battle when it comes to having an effective digital property. Businesses need a steady flow of targeted, qualified traffic to their sites to drive new opportunities and business. This is where SEO (Organic Traffic) and SEM (Pay-Per-Click Traffic) come into play.

SEO – Sound Press optimizes our client’s websites to deliver organic traffic centered around their goods or services. Key components are mapping keywords to specific pages and optimizing around those keywords. More recently, site speed and usability have become more heavy indicators for performance, so we have been optimizing around mobile speed and usability to great results.

SEM – The world of Pay-Per-Click marketing is ever-evolving, and Sound Press has capabilities to manage campaigns across several search engines and social sites. The needs of every business differ greatly so building a custom paid media strategy for each client is important in generating the most targeted traffic for your goods or services.

If you’re interested in learning more about these services, please be in touch. We’re happy to show you some live scores of your website and develop a custom strategy to generate qualified traffic.

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