Did you know the vehicle suppliers sector employs over 900,000 people compared to the big 3 UAW’s 146,000? Some important statistics in this survey even though the lens was during the most recent UAW strike.
The Sound Press team does a fair amount of strategic planning. And given that some of this planning certainly involves $MM we need to do our best due diligence to get it right. Who are we working with in all this? Well, that’s a good question about who is at the table.
Ideally, as we are invited to a seat at the table, we have some C-Suite executives. While company structures differentiate of course, when we talk about 6-7 figure projects, we usually have a C-Suite executive involved. Especially where the hope and expectation is that such initiatives will yield 7 figures plus profit margins.
There are different project planning stages with different individuals, but generally, around the table through the course of a project, we have a Project Manager, or COO, a finance person or CFO, a product manager where applicable, a sales manager or head of sales, an IT relationship such as an IT Manager/Director, or CTO, and a GM or owner or CEO/President. And it’s true, we often see a highly paid consultant in some special discipline involved.
Our goal is to always meet or exceed expectations, but that doesn’t happen by luck or accident. In fact, one business scenario we often see is the “tipping point to profitability” – for example – that place where either a SKU count offering or a marketing investment trends out the ROI positivity leadership is looking for.
Consider who has a seat at your table. The combination of financial backing, goal and vision backing, approvals, and more are often so unique for each company. Find the most efficacious pathway for your business to grow that machines your company’s culture, processes, structure, and vision.
What Manufacturers Are Doing Right
The Importance of Analytics Reporting for Manufacturers
Analytics reporting has become vital for success in the automotive manufacturing industry, where the online landscape plays a pivotal role in consumer engagement. For automotive manufacturers, understanding the impact of digital marketing strategies is not just beneficial; it’s imperative for staying competitive and relevant in a digital-first era.
Whether you’re tracking website, email campaign or social media analytics, one paramount advantage of analytics reporting lies in its ability to measure the effectiveness of online campaigns. By tracking metrics such as website traffic, click-through rates, and conversion rates, manufacturers can assess the performance of their digital marketing initiatives. This data-driven approach enables them to refine strategies in real-time, ensuring resources are allocated to the most impactful channels and campaigns.
Furthermore, analytics reporting provides manufacturers with insights into consumer behavior and preferences. Analyzing data on social media engagement, online searches, and digital interactions allows manufacturers to tailor their marketing messages to resonate with their target audience. This not only enhances brand visibility but also fosters a more personalized and engaging connection with consumers.
In a landscape where digital presence shapes consumer perceptions, analytics reporting is the compass guiding automotive manufacturers toward strategic and consumer-centric decisions. Embracing the power of digital marketing analytics is no longer optional; it’s a prerequisite for manufacturers aiming to navigate the digital terrain successfully and drive meaningful results in an increasingly competitive market.
