Who is at the Table?
What Manufacturers Are Doing Right
Read MoreWhat Manufacturers Are Doing Right
Read MoreAt Sound Press, we sure get a lot of projects brought our way. Some are brought by CEOs and Presidents, but a lot of projects are brought by Commercial Officers, CMOs, COOs, Marketing Directors, Sales Directors, Sales Staff, and front line team members. But what projects get the green light? What projects get funded?
Read MoreWith over 23 years of business with so many different companies, we’ve seen a lot of great, and we’ve seen a lot of not-so-great. One of the keys to success that is great, is when we see Strategic Planning for Growth.
Read MoreThe Importance of Promoting Your Brand – Why Automotive Manufacturers Should Embrace Online Brand Promotion
Read MoreI remember months ago when Ron Larson, our Director of Sales and long-time industry veteran, said, “We should go to ACPN.” I said, “What is it?” Well, now I know. It’s the data, the industry standards, the categorization, and ACES/PIES, and all the great men and women that make automotive, commercial, and heavy-duty parts possible…
Read MoreAutomotive manufacturers hold the key to empowering their customers with knowledge and confidence through detailed product specifications. While most consumers are familiar with the glossy exterior of a vehicle, they often lack insights into the intricate engineering and technical aspects that shape its performance. Product packaging and “what’s in the box” can be the same way.
Read MoreAt Sound Press, we are often the middle consultants on various system integrations. With automotive manufacturers, the main systems we end up discussing are ERP systems, Product Information Management systems (PIMs), Digital Asset Management systems (DAMs), and e-commerce platforms both B2B and B2C. Let’s talk about ERP systems. As manufacturers have business goals, technology is…
Read MoreFor manufacturers, product data is everything. The quality and “share-ability” of your data is what brings value to your distributors and allow customers and end-users to find your products online.
Read MoreCustomer Experience – Does it really matter? Think about your own experiences shopping whether in person or online. I think you care about your experience, and so do your customers care about the experience they have with your company. Here’s a famous quote from Sam Walton of Walmart – “There is only one boss. The…
Read MoreOne of the business improvements we are seeing Manufacturers work on is Customer Experience. Many of our manufacturing clients have hired Customer Experience Managers (CEM or CXM) in the last 3 years.
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