In the world of automotive distribution, customers are not only looking to purchase products from brands they trust. Still, they are also interested in purchasing from distributors and retailers they know and trust.
Manufacturers and Distributors have different marketing needs, but a few in common that must be done. From our experience working with both types of companies, here is a list of the Top Five best practices in digital marketing for automotive manufacturers and automotive distributors.
Sound Press understands the unique challenges faced in the automotive industry, and we’re here to support your email marketing and automation strategies.
In the world of automotive distribution, mastering email marketing is pivotal for staying ahead of your competition. Crafting an effective email campaign begins with building a robust and segmented email list.
The Sound Press team does a fair amount of strategic planning. And given that some of this planning certainly involves $MM we need to do our best due diligence to get it right. Who are we working with in all this? Well, that’s a good question about who is at the table.
Effective marketing communications play a pivotal role in the success of any warehouse distributor. Whether you’re a well-established company or a newcomer in your local market, having a skilled professional to handle your marketing communications is essential.
With over 23 years of business with so many different companies, we’ve seen a lot of great, and we’ve seen a lot of not-so-great. One of the keys to success that is great, is when we see Strategic Planning for Growth.
I remember months ago when Ron Larson, our Director of Sales and long-time industry veteran, said, “We should go to ACPN.” I said, “What is it?” Well, now I know. It’s the data, the industry standards, the categorization, and ACES/PIES, and all the great men and women that make automotive, commercial, and heavy-duty parts possible…
At Sound Press, we are often the middle consultants on various system integrations. With automotive manufacturers, the main systems we end up discussing are ERP systems, Product Information Management systems (PIMs), Digital Asset Management systems (DAMs), and e-commerce platforms both B2B and B2C. Let’s talk about ERP systems. As manufacturers have business goals, technology is…