50 Years! That’s a long time to be in business and worthy of a celebration! Sound Press was able to partner with Wegman Company in making that celebration begin by the honor of doing a redesign of their decades old brand. Wegman Company installs, relocates, and warehouses office furniture systems for major corporations in a large radius around Cincinnati Ohio. Brand design, brand messaging, new website, improved functionality, collateral, marketing automation, and campaigns. Great efforts to grow the company towards the next 50 years in business.
Sound Press began by looking at the historical design of the brand mark, and what that brand mark has meant for many years. The complexity of dimension and meaning was certainly a story, but when company team members are not around to have conversation about the brand mark when it was seen, that opportunity was lost to tell that story. Previous efforts in redesign had fallen short. It was not easy capturing the life of the company, the multifaceted work Wegman Company does, and the story and legacy behind the great business that has been built. Thru rounds of design, stakeholder feedback, creative refinement, and committee decision making, Sound Press and Wegman Company came to a new brand mark that captures enough of a reflection of the past with a forecast towards the future with vibrancy of color, dimension, and a new tag line of Work. Space. Leaders.
The brand is always the cornerstone of design, and this project was no different in that regard. Having established the brand and brand standards, Sound Press was able to pursue website development, signage, collateral assets, many other company brand representations. Executing a brand across multiple mediums and platforms takes some work in color management and management of the brand in general to ensure consistency.
Website development and web functionality improvements were made to make sure the digital home base of the company had the right platform, content, and calls to action to ensure current and potential customers were being served information they were looking for. Content continues to be king in search engine optimization, so it was important for the company culture to realize a new state of being that would include multiple people contributing to content development.
Marketing automation and email campaigns were put in place to be able to have a level of business intelligence never before seen by the company. Have tracking metrics and analytics with campaigns and site visitors helps show how the company can make better business decisions based on data. Lead Generation forms bring real individuals into light for content desired and showing engagement. Business intelligence way beyond just sessions or visitors that Google Analytics shows, has proved extremely valuable for the sales team to get an idea of the fruitfulness of their efforts. Campaigns have provided metrics and foundations for not only content development, but refining sales strategies and targeting. All of these efforts and the data garnered behind them helps Wegman Company pursue a Continual Improvement culture for growth.
“There are a lot of web design firms that have sound methodologies and good people and can build a good website for a company. That’s not Sound Press. They’re much more than that. They’ve got a solid approach and a talented team. But, what makes them unique is going the extra mile to truly understand you so they can build a website (and other communication vehicles) that tell your unique story in the most compelling way. They’re a business partner and not just a service provider.”
Pioneer Cladding & Glazing - Director of Business Development, Coleman Jones
"I wanted to write today to thank you for your enormous help and that of the staff at Sound Press. The ability to provide today’s customers with a user friendly and informative website is integral to the success of any company in the 21st century. Sound Press has indeed been indispensable in providing just that for us at H&H. Along with your informative suggestions and high quality design, it is your availability to answer questions (and patience when they have been asked more than once) and provide insightful solutions that makes Sound Press so valuable. Thanks again."
H&H Wholesale Parts - Marketing Administrator, Patrick Brown
"We were in a jam. Less than 2 months to go for our first exhibition show of a new product we were rolling out. Then enters Adam and SoundPress. They were awesome!! In a time that most would have said simply was not practically possible, SoundPress not only had us ‘show-ready’, but provided film clips and great branding that made us look like we had been around for decades.
Since then, that very same product has turned into a line of products which needed new branding. Again, SoundPress came through with incredible branding, feel, and look. Need branding or professional presentation while working with an organization with very high integrity – and just fun to work with?? In my experience, SoundPress is the way to go!"
Bruetta - President, Rob Stease