Reaching a pinnacle 25 year anniversary, it was time for a brand refresh. Transfreight is a premier 3rd Party Logistics company providing leading high-end service in the automotive industry. Their workforce and culture was going to be energized by a rebranding effort. The name was going to stay the same, but the brand look and feel needed to be completely redesigned.
Working with the Chief Commercial Officer, who is also a great strategist and creative, Sound Press embarked on a formal rebranding initiative. Going through mood boards to determine corporate profiling in desired colors, imagery showing leadership in the marketplace, and imagery showing service areas and other sentiment; we settled on assets that could be associated with the new brand. Moving into rounds of logo design, we created a simple and colorful brand mark with a great story behind it. We mapped out the brand message strategy to be used for talking points in media publications, and selling resources. A large effort was made to capture the voice of the customer through executive interviews we did around North America with strategic client relationships. Through the process of doing that relationships were strengthened, work partnerships were honored, and even new business was uncovered.
Obtaining access to executives with major automotive manufacturers to capture their words about Transfreight was more than a sales tactic, it also allowed us to communicate to the company’s employees how valued they are in the eyes of the customer. High-end video production featured animation design and powerful storytelling along with the voice of the customers and clear service offerings. Along with marketing and branding work, an Employee Promotion and Corporate Brand Promotion effort was made in the form of promotional items, merchandise, and apparel. The large team effort with Sound Press and Transfreight came together to make all aspects of the rebranding a proven success.
On the 25th anniversary rollout, events were scheduled at many of the company locations around North America. At the events, the new corporate video was shown, presentations were made showing the new brand, many branded items showing the new brand in context were put on display, and corporate merchandise was given to the Transfreight team members. At each event, the new brand received overwhelmingly positive reviews. The culture was beginning to change in the company. The Chief Commercial Officer was able to communicate vision, passion, and direction for the Transfreight team; and how the company was going to grow both internally with culture, and outwardly with continued excellent service. The corporate brand manual showcasing usage guides and all brand assets was a documented proof of the great new milestone achieved. As we say, we rather “did our work too well”, the crowning achievement is that Transfreight was then purchased by Penske, and Penske has chosen to keep the Transfreight brand. We are thankful to continue that partnership in leading the automotive logistics industry with a powerful brand.
“There are a lot of web design firms that have sound methodologies and good people and can build a good website for a company. That’s not Sound Press. They’re much more than that. They’ve got a solid approach and a talented team. But, what makes them unique is going the extra mile to truly understand you so they can build a website (and other communication vehicles) that tell your unique story in the most compelling way. They’re a business partner and not just a service provider.”
Pioneer Cladding & Glazing - Director of Business Development, Coleman Jones
"I wanted to write today to thank you for your enormous help and that of the staff at Sound Press. The ability to provide today’s customers with a user friendly and informative website is integral to the success of any company in the 21st century. Sound Press has indeed been indispensable in providing just that for us at H&H. Along with your informative suggestions and high quality design, it is your availability to answer questions (and patience when they have been asked more than once) and provide insightful solutions that makes Sound Press so valuable. Thanks again."
H&H Wholesale Parts - Marketing Administrator, Patrick Brown
"We were in a jam. Less than 2 months to go for our first exhibition show of a new product we were rolling out. Then enters Adam and SoundPress. They were awesome!! In a time that most would have said simply was not practically possible, SoundPress not only had us ‘show-ready’, but provided film clips and great branding that made us look like we had been around for decades.
Since then, that very same product has turned into a line of products which needed new branding. Again, SoundPress came through with incredible branding, feel, and look. Need branding or professional presentation while working with an organization with very high integrity – and just fun to work with?? In my experience, SoundPress is the way to go!"
Bruetta - President, Rob Stease