Full Lifecycle Marketing for Results and Growth

Full lifecycle marketing is how we approach all of our projects, and we most enjoy taking our customers on a growth journey that helps bring opportunities into perspective through listening, allows us to more deeply understand your unique challenges through discovery, and then allows us to build and execute on a strategy that leads to growth and strong relationships. We don’t stop there. Full lifecycle for us is being with you for the long haul and we couldn’t do that if we don’t have strong measurement, further refinement, and continual growth. We want your customers to appreciate their journey with you the same way we want you to appreciate your journey with us.

Listening

Listening is the most important piece to getting down the right path for our clients. Our clients typically come to us through referrals and existing relationships. Listening helps us to understand fit and build strong relationships that last from business to referral. Understanding your challenges, opportunities and visions helps us to share in those goals and we'd never have an opportunity to help if we didn't take the time to listen. If you're ready to talk, we're ready to listen.

Discovery

Where listening helps us to understand the fit, discovery allows us to peel apart the layers of your unique challenges. We’ll ask the tough questions that others shy way from. We’ll think outside the box and tap our vast experience to brings things from outside your view into focus. Discovery is where we collaborate to find the gaps that are preventing growth. Because challenges in business are complex, we never take an ask for granted and always ensure we completely understand the problem before attempted to solve it.

Strategy

Strategy brings listening and discovery together. Once we understand the problem, strategy is where we lay the points needed to solve it. Strategy is where we keep the team accountable and allows us to execute quickly and on budget. Strategy for us often materializes in a statement of work, that specifically outlines what we’re setting out to do. You’ll understand budgets, deliverables, and phases needed to grow your business. You’ll also understand where we are along the way. Strategy is not something we take lightly and is always the beacon driving your success.

Execution and Results

This is where the rubber hits the road. Execution is where our talents and experience come together and bring deliverables to the surface. We like to think that this is the easy part because we’re following the roadmap laid out through listening, discovery, and strategy, but there are always curveballs along the way. Execution takes thinking on your feet and adapting to our clients ever changing needs along the way. Sound Press would not be successful if we didn’t deliver and provide results. This piece allows us to prove our worth and set lasting relationships with our clients.

Measure/Refine/Grow

Regardless of the project, the results are nothing if we can’t prove where they came from. When we have results, we need to know how to optimize and grow what's working. If you have a new website built with the intent of growing leads or sales, proving the new design, strategies, and marketing tactics are catalysts for growth is of the upmost importance. Without measurement in place, we have too many blind spots. With all of our projects, we want to bring actionable data that your team can use to make the most important decisions for your business. That data allows us to refine strategy and grow forward. Growth is a iterative process and measurement is key to continual progress over time.

Coleman Jones

Director of Business Development, Pioneer Cladding & Glazing

“There are a lot of web design firms that have sound methodologies and good people and can build a good website for a company. That’s not Sound Press. They’re much more than that. They’ve got a solid approach and a talented team. But, what makes them unique is going the extra mile to truly understand you so they can build a website (and other communication vehicles) that tell your unique story in the most compelling way. They’re a business partner and not just a service provider.”

Patrick Brown

Marketing Administrator, H&H Wholesale Parts

"I wanted to write today to thank you for your enormous help and that of the staff at Sound Press. The ability to provide today’s customers with a user friendly and informative website is integral to the success of any company in the 21st century. Sound Press has indeed been indispensable in providing just that for us at H&H. Along with your informative suggestions and high quality design, it is your availability to answer questions (and patience when they have been asked more than once) and provide insightful solutions that makes Sound Press so valuable. Thanks again."

Rob Stease

President, Bruetta

"We were in a jam. Less than 2 months to go for our first exhibition show of a new product we were rolling out. Then enters Adam and SoundPress. They were awesome!! In a time that most would have said simply was not practically possible, SoundPress not only had us ‘show-ready’, but provided film clips and great branding that made us look like we had been around for decades.

Since then, that very same product has turned into a line of products which needed new branding. Again, SoundPress came through with incredible branding, feel, and look. Need branding or professional presentation while working with an organization with very high integrity – and just fun to work with?? In my experience, SoundPress is the way to go!"

Approach