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Search Engine Optimization

SEO

Search Engine Optimization (SEO)

Search Engine Optimization is the ability to craft a website and online behavior to achieve top organic listings in search engine results pages (SERPs). SEO is important to websites because it drives focused, organic traffic to your website, driving low-cost leads and sales. Every website should employ sound strategy when it comes to best practices in SEO.

Sound Press utilizes a logical approach to Search Engine Optimization and what we don’t do is as important as what we do. Google, Bing, Yahoo, and other search engines employ complicated search ranking algorithms that not only reward websites for doing the right things, they also punish websites for doing the wrong things. Knowing the difference between white hat tactics and black hat tactics can make or break the organic rankings of a website. Google updates like Panda, Penguin, and the new “Fred” update are nuanced and vital to the success of your SEO campaign. Sound Press brings the knowledge and experience of being in the trenches with the algorithms.

Typical Services 

The Sound Press Approach

The Sound Press approach is focused on best practices and ensuring your website is as SEO friendly as possible. We believe your website should be made for people, your customers, first and foremost, but understand that you can achieve that, while also being algorithm friendly. We’ll analyze your unique business needs, your market, and existing web properties to deliver a customized approach to SEO, that fits your goals. While the services listed above are typical, most customers have unique problems and therefor require a customized program. Please contact us to schedule a consultation and allow us to deliver a customized solution to achieve your goals.

 

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