You may have heard of Hubspot, ActOn, Eloqua, SharpSpring, Pardot, Marketo, and others. All these tools basically do the same thing – deliver lead generating content unique to individuals – Automatically.
They go beyond Google Analytics that looks at Users and Sessions. These tools actually let you know what a specific customer by name/email address is experiencing in your digital presence. The power of this business intelligence is invaluable. We can know what to write, know who to market to, map out customer types and what they are looking for, then build it in the digital presence of the brand. It’s all about giving customers what they are looking for, nurturing relationships, creating business opportunities, and pursuing the sales lifecycle towards mutually beneficial client relationships.