Campaigns are what you run to announce a new product, news, promote your brand, or promote your new website. We find it best to have more than one type of media running for campaign strategy because customers don’t all live in the same media space.
People have different habits on where they spend their digital time. Some live in their email inbox, some on constantly on Facebook and Twitter – even having alerts turned on so they get notifications on their phones for posts and tweets. Some people are on internet content thru browsers, so those users would need to see information about your brand thru Google and search engine.