The old “if we build it, they will come” strategy does not work. Brands have to stay active with their customers to keep momentum in the marketplace.
Someone will shout louder, better, more frequently, and with better content if brands don’t keep pace with market trends. The most important piece of this is to have a plan. A digital strategy. Knowing what monies should be spent on what digital identity assets is critical to being able to grow business. It’s not wise to just build a huge new website and have nothing in the budget to promote. It’s not wise to ignore the effectiveness of email campaigns, marketing automation, and the power of social media. But how much? What do we build? When? To whom? All those questions are answered by putting together a digital strategy. Sound Press does that. Glad to help.